Private blog networks are probably the best way to rank your website these days.
When it comes to manufacturing backlinks to your site Google disapproves. As we all know.
On top of that, many “whiter than white” commenters around the internet are very down on trying to manipulate Google in any way.
That is po-faced. The truth is, Google is out to make money. There’s no doubt about it. And whenever they can they put their own money-making efforts ahead of any attempts by normal marketers to try and make money themselves.
So any talk of: “You shouldn’t try to trick Google”, should be taken with a pinch of salt.
You can’t rank in Google at all – or it’s very unlikely – without doing a little bit of manipulation.
Don’t Be a Spammer
I’m not talking here about being the next mega-spammer. I certainly don’t believe in scattering garbage far and wide across the internet. But a little bit of healthy manipulation is just playing them (Google) at their own game.
And the best way to do that, “little bit of manipulation” these days is, arguably, by using private blog networks.
Automatic Backlink Machines
For the last few years, many people have been using auto-backlinking software such as SENuke, Seo Link Robot, and Brute Force SEO. These may be okay if you really know what you’re doing, but it’s much easier to scatter rubbish across the Internet and get little or no benefit.
You end up with a ton of web 2.0 properties (WordPress.com, Squidoo, etc) with rubbish content on them linking back to your target sites. Most often, this is not beneficial; and at the worst you end up with complete garbage content littering the Internet.
The Changeover to Quality
With Google’s Penguin and Panda updates in 2012/13, the focus has changed from: “getting any old backlinks”, to: “getting back links from good quality content”.
This is where a private blog network comes in.
Private Blog Networks
“Private” means that you own them yourself.
The idea is that, instead of firing up a ton of scammy sites using one of the aforementioned automatic softwares, you create decent sites with good quality articles on web 2.0 sites which you control.
Then you can regularly add additional articles to power up your private blog networks. This boosts the authority of all these sites and makes any backlinks on them more valuable.
As you decide when and where to add the backlinks – and where to point them – you are in control.
Setting up a private blog network is very attractive. If you are operating in a specific niche then having a private blog network of 10 or 20 or more blogs with high quality content in that niche gives you a powerful advantage.
This is a useful video from Andrew Guida describing how he sets up private blog networks using expired domains.
It makes interesting listening and I hope you enjoy it.
If you need more background information, check out the backlinking resources I list on my Internet Marketing Tools post :
- Backlinking & Traffic Generation
- Tools to create backlinks
- Providers of proxies which allow multiple requests of Google without getting a temporary “ban”
- Advanced Backlinking – If you want more detailed training, check out these tutorials, especially Matt Woodward’s Tiered Link Building tutorial, and Jacob King’s Scrapebox tutorials.
Private blog networks give you a powerful ally. It’s worth creating one of these in each major niche you occupy.