Here are the best Internet Marketing Tools you should be using every day to run your business. I do!
I love finding new tools: so I have shared the very best here – to save you time and get you more efficient. If you need a tool for a new job you have to do come back to this post. It is updated most weeks – either to update it, or to add a new tool I’ve found.
Some of these tools are free: some are paid-for. Where possible I give you both options. If you know any better options than the ones I give, please post in the comments.
BTW: I have a PC, so my HeyMalc’s Internet marketing tools are PC-oriented 🙂
Money Making Systems
98% of people try to make money online – and fail. Success is much more likely if you follow an established money-making system and stick to it.
I have searched high and low for some good systems I can recommend and vetted them carefully. If you have not had success online yet, these systems will increase your chances of success – dramatically.
This HeyMalc post will help you further to choose the best money making system for you.
More Great Training
There is some training which is just brilliant. For example, James Wedmore on making video is just unsurpassable. And Amy Porterfield on Facebook has no peer. I’ve gathered together my very favourite training here.
Product vendors list their products on “affiliate sites”. You can sell any of those listed to get a commission for each one sold.
Clickbank – The big daddy of electronic affiliate product listings. Internet marketers sell most products through Clickbank. Clickbank is still a popular affiliate platform from which to find products. The main problem is its poor search facility – which is why I recommend CBEngine, which makes things ten times easier.
JVZoo – continues to gain in popularity as vendors list/launch products here rather than on Clickbank.
RapBank – their “100% commission” system puts off some vendors and affiliate’s. But there are a few products here.
Paydotcom – “guru” Mike Filsaime’s affiliate platform set up to rival Clickbank. Worth checking.
Comission Junction – established affiliate network catering mainly for big companies. More admin than CB – eg applying to individual vendors.
Amazon – selling just about everything under the sun. Low commission: but rises nicely with volume.
eBay – easy to sell for: though with a lower reputation than Amazon. Many affiliates make good money.
Nanacast – Not widely used by vendors because it’s quite user-unfriendly.
Here are some online marketing tools which help you find and manage your affiliate links.
CBEngine – This website makes searching Clickbank tools much easier, by filtering them exactly as you want.
Redirection – Use this WordPress plug-in to “cloak” (mask) your affiliate links.
Tools to help you build websites and get them looking the way you want to enhance your web marketing efforts.
You need to decide: do you want to pay for website hosting, or use free? I you choose paid hosting then you need at least one domain name. You buy those from a domain host.
Then, once you have your website you will want to make it look good with images, maybe video and audio. These are the topics covered in this section.
Domain Hosting – buying your domain names
Webmaster7 – I usually use Webmaster7 for my domain hosting. They are the cheapest I have found.
Namecheap – A bit pricier than WM7. See if you like their control panel – I don’t.
*Godaddy* – I suggest you avoid them: control panel – dire: owner – sexist: horror stories abound.
To have your own website you need to rent space on a web host’s computer.
General Website Hosts
To get started you need a basic hosting account which provides excellent support, 24/7.
Specialised WordPress Hosting
High Spec’ Cloud Hosting for Powerful Web Marketing
Free Websites Hosts
You can make money online without it costing you a penny – by using a free website.
WordPress.com – This is the “hosted” version of WordPress which is pre-installed on a free website for you.
Squidoo – Squidoo has an active community who you can invite to look at your Squidoo “lens” on a particular topic.
Hubpages – Another free site which allows you to add limited range of functions effortlessly.
Blogger – A free blog platform owned by Google.
Tumblr – A very popular free blog site which has recently been sold to Yahoo.
“Self Hosted” WordPress
This WordPress is the version which is installed on your own website, which means you own it. Owning your own website is the very best web marketing possible.
To make a WordPress site look how you want it to, familiarise yourself with its settings.
Creative Bloq – A good, free set of beginner WordPress tutorials which will give you a great start. Work through these one or two at a time as you set up your WordPress site.
WP101 – Well organised video training. They promise to get you up to speed in a few hours. The training is very clear. Join the monthly membership for a couple of months until you feel more confident – or sign up for a year for a bargain price. There is a good support forum. $15/month .
You need to check that your website can be seen ok by your visitors. This is how.
Check that your site looks fine in all browsers – not just your favourite.
Browsersnaps – My favourite preview site. Easy to use, multiple browsers and free.
Browsershots – The biggest range of browsers, but it’s pretty slow in use.
Netrenderer – Only shows Internet Expolor – but, then, that’s the browser most likely to mess up.
What percentage of time is your site actually available – and what percentage is it “down”?
Website page-load time
The speed your site loads at soon becomes important and is a key factor in your income.Yslow - You can use YSlow independently - but you might as well use GTmetrix which also includes PageSpeed.
PageSpeed - Is a Google tool which highlights factors - additionally to Yslow - slowing your site.
Content Delivery Networks (CDNs)
Speed up your website around the globe, by hosting your content on multiple servers.
Other CDNs - Good summary of CDNs, which will speed up both WordPress and any other type of site.
Online learning can now offer you training from University level professors for little or no cost.
Edx - $Free courses designed specifically for interactive study via the web, provided by MIT, Harvard and Berkeley.
Coursera - $Free online classes from 80+ top universities and organizations including Yale and Stanford University.
Udacity - paid and free online classes taught by "top instructors and industry experts". Take courses at your own pace.
Udemy - also offers a variety of free and paid courses and claim to be the "world's largest destination for online courses".
You will definitely need to fiddle around with a bit of HTML and CSS code now and again. So, if you haven't already, I recommend you schedule in a bit of training for yourself and learn it to a moderate standard slowly but surely. My favourite resource for this is W3Schools.
W3Schools - A great training ground for HTML and CSS. Very helpful and clear - and it's free.
Most people want to use audio either to make podcasts, or to accompany video. It really helps your audio to have a semi-decent microphone ($50-$80?) with a stand and a "pop filter". And, for software, the free Audacity is cutting edge.
Audacity - Audacity is THE audio recorder of choice, and it's free. It's all you need.
Audio Jungle - A huge range of high-quality audio clips. Good, but relatively pricey.
Free Stock Music - If you are on a budget get a small range of high quality audio clips here.
IB Audio - A good range of audio tracks which you can buy one at a time for around 10 or $20 a pop.
Video Blocks - Sign up for 7 days of free audio clip (and video clip) downloads. Wide range. If you sign up to Video Blocks then cancel within the 7 days free trial, they then bombard you with cut-price subscription offers. So if you want some more clips, I'd sign up for a month after you get one of these offers.
I recommend: build up a stock of great images in your niche using Deposit Photos, Fotalia and Big Stock.
Deposit Photos - From $0.72 Over 20 million images. An excellent range of images on this site. No attribution necessary.
Fotalia - From $0.80 26 million images. An excellent range of images on this site. No attribution necessary.
Big Stock Photos - From $Free 13 million images. Free trial for 7 days - 5 images a day. Cancel any time.
Images - Free but Small Range
FreeRangeStock - 1 million images. Free, non-attribution photos for business/personal use. They are OK for free: just not a massive choice.
RGB Stock - 100k images. Free, non-attribution photos for business/personal use. They are OK for free: just not a small variety.
Morguefile - Caution: Usually, you can only use these if you modify them. See terms for each image.
Stock Exchange - Caution: free images, attribution "may be required" - check carefully but be cautious - see the additional information.
Images - Free trial
Here are two sites which have a free trial, then paid monthly fee. I only mildly recommend these sites - you just might find a few images that suit you.
Kozzi - 1 million images. Sign up for a free trial 7 days, 5 images a day, then $14.95 a month.
Icons - small images
"Icons" are simple images which you can use in your artwork. They can be free.
Icon Archive - From $Free - 350,000 icons available – many free. You should find some you like!
Icon Finder - From $Free - 500,000 icons - many free. Organised into sub-categories.
A "meme" is one of those amusing pictures you see around with a caption added.
Free Blog Images
There are various ways to get free images for your blog relatively easily. I talk about a few of those here.
Capture a picture of your screen, or part of your screen for various purposes using these utilities.
Windows Clipping Tool - Built in to windows, if you need a basic tool this is fine. $Free
People love watching video. So getting good with video is a big bonus for any marketer.
Screen Video Capture
"Screen Capture" means while you do something on your computer, you "capture" the screen and your voice.
Once you have recorded video you will want to edit it to make it look good. You can go 'basic' or 'comprehensive'.
Sony Vegas - Power-editing for the PC. Relatively easy to learn (compared to Adobe Premier), very high quality output. Around $100-$400
Adobe Premier - Power-editing for the Mac or PC. Tougher learning curve.
Final Cut Pro - Very serious power users on Mac only. Has been used to edit commercial releases.
Reel Marketing Insider -Reel Marketing Insider is a "must have " training for anyone who wants to make, videos. Brilliant.
Techsmith - free camtasia training. Camtasia's own training is in bite-sized chunks, so good for help on a specific feature.
Video clips and sound effects can make your videos that much more interesting - and impressive.
Video Transcription - It's good to have transcriptions of any videos on your site. And this is the place to get them.
Video Blocks - If you sign up, you get 7 days of free downloads of video clips/audio clips/ sound effects.
If you want to play video on your site you have a few options.
Youtube shortcode - The plugin I use to embed a YouTube video on my WordPress site. It's simple to use, and works well.
Easy Video Suite - Best for embedding video if you want "tweaks", eg overlaying a clickable affiliate link on the video from 10 minutes in, to the end, etc. Brilliant.
Sometimes it is useful to be able to download videos whether for education or entertainment.
Applian Director - A great suite of media utilities, including video capture, video converter, and Skype conversation recorder.
Applian Video Recorder - If you just want the video catcher utility, this will capture ANY video you can see/hear on your computer.
Sales and Squeeze Pages
They shouldn't be hard to create: but, like signup forms, sales pages and squeeze pages can take ages to create. And even longer to look nice. Then tweaking them is a pain!
For signup forms on WordPress use the wonderful Hybrid Connect. The equivalent software to make creating sales and squeeze pages easily - well, as easily as is possible - is listed here. It's a boon.
OptimizePress - the original "easy page creation" WordPress plugin that combines good function with great design.
Hybrid Connect - the best solution for signup forms for building email lists. It's brilliant.
To make the best use of your time, sooner of later you will outsource your work.
99Designs - is my favourite site for logo or web page design because of the way the competition process works.
48 Hours Logo - is my second favourite design site. It's a bit cheaper though the competition process is not quite as well arranged.
General Outsourcing Sites
All the three major freelance sites I give here work in roughly the same way.
eLance - is an alternative to Odesk. It's perfectly good but it's just gone out of fashion a bit in the last few years.
Fiverr.com - is the top cheap, cheap, cheap site for outsourced jobs of all types. 3% of them are even quite good 🙂
SEOClerks - is a nice site - very similar to Fiverr but with many "gigs" in the $10-$30 range.
You can manage one outsourcer without project management software. Two and it becomes very desirable!
The 3 ways to do email marketing: 1. Doing it badly. 2. Using Aweber or GetResponse in a solid way. 3. Using Office Autopilot!
Aweber - A good email autoresponder service to start off with.
GetResponse - Another good autoresponder service to start off with.
Best Keyword Research Tool - The starting point for website creation should be: find keywords to rank for, and "optimise" your pages for them.
Backlinking & Traffic Generation
Here is some great training on backlinking and traffic generation. It's the best I've found.
You won't go wrong reading everything these people write on backlinking, traffic and Google.
Learn about exactly how you can tweak backlink from those who are in the trenches. (These guys are the furthest possible from from BS "gurus".)
Matthew Woodward - Everything Matt writes is worth reading 🙂 Matt has extensive experience in corporate-land. Tesco, Orange, etc. Oh - he's 25 🙂
Jacob King - A "black hat" gone all informative - he wants to share. Not quite sure why - maybe BH just got boring! Anyway, great info.
Charles Floate - God of SEO - This whippersnapper's been doing SEO since he was 12. He's now 17. Very knowledgeable.
Brian Dean - "Backlinko" - Excellent, clear, simple to apply backlinking strategies to rank your sites. A "must read" for any website owner.
Jon Cooper - Point Blank SEO - The full panoply of how to get backlinks! Excellent page of methods with filtering cleverly built in.
Tiered Link Building
Matt Woodward Link Building - My pal Matt's classic tutorial on "tiered linkbuilding". To show it works, it's number 1 in Google for "tiered link building", LOL.
AHREFS, Majestic, SEO Spyglass compared
Matt Woodward compares AHREFs, Majestic and SEO Spyglass. A great comparison by Matt Woodward. (AHREFs wins by a mile.)
Scrapebox is excellent for anyone doing SEO. See under "Other Backlinking Tools" above.
Jacob King - The definitive Scrapebox tutorials - brilliant. The best.
Loopline - is Scrapebox's creator. Check out his YouTube channel.
Backlinking Tools: Harvesters
Tools which aim to "harvest" the backlinks a site has - yours, or a site of interest
Tools to Create Backlinks
Going beyond mere harvesters, these tools perform other essential tasks for backlinkers. Master these and you have mastered Google.
Backlinking Support Tools
Proxies - Hide Your IP Address
A proxy is a substitute - in this case, for your computer's IP address. There are paid proxies and free ones.
Free Proxies or Paid Proxies?
If using software making multiple Google requests you get 10x-50x results by using private proxies.
Timology - my time management system - How I apply Getting Things Done using Evernote to great effect for time management.
Getting Things Done - Probably the best system ever invented for managing your time… once you've got your head around it.
Evernote - A fantastic place to store any notes, images lists, and a central part of my own personal time management system.
Certain utilities I have, I use 50 times a day and help my productivity tremendously. I love these programmes, and I strongly recommend them all to you.
Microsoft Office - Google it. Get Office 2010 or Office 2013. Not having Microsoft office will cost you lost time in the end. So when you can afford it, get it.
OpenOffice - If you need to save cash then use OpenOffice instead of Microsoft Office.
Notepad ++ - Free "super-Notepad" text editor.
Microsoft Office Tutorials
Excel Pivot Tables - If your data stored in Excel is getting a bit complex, view it in different ways using Pivot Tables.
I find myself returning to "planning" mode with IM repeatedly. These are my tools of choice.
Mind maps are great for planning projects because they work in the same way as your brain - randomly, but in an organised fashion.
Freemind - A cheap looking mind mapping program – use Xmind for creating mind maps, it's much better.
Tony Buzan's website - The site of Tony Buzan who invented mind mapping. Yes - it's that recent!
Flow charts are great for organising data which is in a set sequence.
yEd - Lovely and free flowcharting software. Brilliant quality and value.
Lovely Charts - A very nice flow charting program which is free to try, but then $59.
Microsoft Word - The outline view in Word is absolutely brilliant for planning.
Computer Maintenance & Backup
These utilities are stop your hard disk filling up with junk in one way or another, and then to make sure everything's backed up - double (or treble) backed up!
Monitor Memory, CPU and Registry
Running a computer is a little like running a car: it needs tuning up now and again.
Windows CPU meter - This comes with Windows 7 and enables you to see the proportion of your PC's processor and memory are being used in real time.
All CPU Meter - An alternative CPU Meter to Windows' own 'gadget'. Works for Windows 8.
Autoruns - A powerful Windows utility for scanning and disabling autostart code which programs insert.
Regscanner - Use this to rapidly search the Windows Registry. Then double click any time to open it in Regedit.
Anti Virus Software
Virus attack can come without any notice at all. When it does you'll be pleased if you're well prepared. Antivirus reviews.
What antivirus/anti-spyware should you get? - Set yourself a scheduled task to check for the best one once a year.
Bitdefender free version - scores well in PC Magazine's tests now: but check for the current recommendation.
Malwarebytes - A second antivirus program, which is highly recommended. Run this in addition to your primary antivirus.
SuperAntiSpyware - This, and MalwareBytes will pick up nearly every piece of malware you are likely to come across.
Fixme Stick - An extra security measure to buy – quickly – if you do get hit by a virus.
Most people only get serious about backups too late - when they have lost data.
Acronis - I used to use Norton Ghost: now I use Acronis. Use Google to see which current version has best user reviews.
Norton Ghost - I used to use Norton Ghost: now I use Acronis. Use Google to see which current version has best user reviews.
File Copy Utilities
There are a load of file copying utilities with not much to choose between them.
Dropbox - Because dropbox will sync all your files to its servers, this can serve as an offsite backup.
Rich Copy - A fantastic, fast, syncing utility created by Microsoft engineers.
A Second, "Redundant", Hard Drive
Once a duplicate hard drive is installed, you can forget about hard disk crash concerns.
Don't rely on your host's (probable) once-a-day backup: have your own independent backup.