HeyMalc — How d'ya Do That?
What is a Product Launch

Once you have an effective and profitable sales funnel in place a product launch is definitely a next option.

Why?

To make more profit!

Your sales funnel should include your initial product plus one or two upsells (and maybe downsells).

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Post image for Three Favourite Tools I Use Every Week

Jason Fladlien is one of my favourite Internet marketers. The reason is that he does one particular thing REALLY well.

He brilliantly “deconstructs” complex processes we all use in Internet marketing, makes them super-simple.

On top of that, his training products are a very reasonable cost.

Even today, I frequently reach for these training tools of Jason’s, when I want to write an article quickly and efficiently, write sales copy, or want clues on how to do a great product launch.

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How to Rotate A Video

If you need to know how to rotate a video 90° I explore the ways to do it here.

The scenario: I have recorded a video on my smart phone of my exercise coach performing a move. I want to watch it later to check I am doing it right. I transfer it to my computer – and it plays sideways.

Annoying!

How do I turn it round a quarter of a turn quickly and easily?

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Mobile Evernote Essentials

This post on mobile Evernote essentials might persuade you to make full use of Evernote – if you don’t already.

I combine Evernote with David Allen’s “Getting Things Done” system to make a brilliant time management approach – as I describe in this post.

But for many years I have used Evernote to store data of all sorts – from webpages to passwords to notes.

Up to a year or two ago Evernote was clumsy to use on devices. But more recently the device-based versions have improved a lot, making them definitely usable.

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Money making Strategies: Own Products

May 14, 2014
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If you sell your own products you can potentially get them to buy monthly, every month, for the next few years or so. That’s if you managed to craft a recurring products such as a membership.

It’s important to sell something that there’s a market for.

Your chosen market does not have to be large. When you are thinking of the world as your market even a small market can have a lot of people in it.

Read the full article →

Money Making Strategies: Affiliate Marketing

May 7, 2014
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Most people trying to make money online start off with affiliate marketing – selling other people’s products.

Getting this set up is a challenge in itself.

But once it is set up many people realise they are better off selling their own products.

This is not to say that affiliate marketing is a bad thing; it’s fine to start off with. But, long term, you are probably better off selling the products you make yourself.

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Simple GTD Workflow

April 23, 2014
Simple GTD Workflow

Here’s a simple GTD workflow – “GTD” stands for Getting Things Done.

I published a comprehensive post last week telling you: “What is GTD?”

One of the problems with Getting Things Done is that it’s a bit hard to get your head around the process – especially when referencing David Allen’s workflow chart.

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What is GTD?

April 7, 2014
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I often get asked: “What is GTD?” (Getting Things Done). The excellent time man­agement system.

David Allen published the book of the same name in 2001.

GTD quickly became popular. It is a complete system which focuses, initially, on your daily tasks and how to organise them. This “bottom up” approach appealed to many people more than the more common “top down” approach, which starts with the focus on the big picture first – such as goal setting – and getting that in place.

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Camtasia vs Sony Vegas

April 4, 2014
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Camtasia vs Sony Vegas! I’ve been using Camtasia for years to record my computer screen and make videos for HeyMalc.

It’s pretty good, it has many features, and it can make pretty good videos.

That is, as long as you don’t want to edit them too much.

If you want to do a lot of editing, Camtasia (at least the PC version) crashes.

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What is Ontraport?

April 1, 2014
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That’s a good question because it’s quite hard to get your head around it. Hence this Ontraport tutorial.

Although its heart is an email marketing service, Ontraport performs many additional functions.

Ontraport’s aim is to run your whole business – email, sales platform, affiliate program, CRM, and membership site access. On top of that, they try to get it all running on autopilot.

So, do they succeed?

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