HeyMalc

My Top Internet Marketing Recommendations Of 2011 – Part 2

by Malc on January 25, 2012

Make Money Nestegg

As I said in my post the other day, I bought loads of products in 2011, and here are the cream of the cream!

None of these are: “Make a fortune by the end of the week” products: basically because, much as we would like them to, they don’t actually exist. Lol.

But these products all either provide fantastic education or worthwhile systems or techniques which will repay their cost enormously when used as part of a marketing strategy.

My Favourite Products of 2011

Response Dynamite

This product has tons of material in it, much of it containing nuggets of gold.

It is created by the brilliant Joe Lavery, and the product is based around four killer conversion strategies, which Joe uses to produce staggeringly high conversion rates.

These methods alone were good. But the extra videos and pdfs Joe gives you are stunning. I was making pages and pages of notes. One good section consists of 4 videos covering a workshop including Joe, and also the similarly brilliant Jason Fladlien. Now, these two guys are among my favourite people to listen to. Gold nuggets fall from their mouths.

One of Joe’s trainings is about Media Buys, with some great tips from him on that.

The whole product contains much great training on different topics. I recommend you download it, organise it, and carefully go through it making notes. This will repay listening and re-listening. One of my favourite trainings of the year. It was also “WSO of the Day”, which is praise indeed.

Response Dynamite

Testing Dynamite

Another of Joe’s trainings which I absolutely love, maybe because I like to be systematic, is called Testing Dynamite.

This is a step-by-step training in how to test every aspect of any sales funnel. I will stop there – because I might be losing some of you here…lol. Let’s just say that if you are into testing your sales process so you can triple, quadruple and more your profits, to squeeze out everything you can – to optimize your whole sales process, this is THE product to get. Beautiful. And it is cheap!

Once I get my funnels set up nicely I will want to tweak them to maximise income. Also, if you become my affiliate you will want me to do that too Well, THIS is the product which will be my main guide in that testing. Love it.

Testing Dynamite

FB Impressions

Getting good with FaceBook is time well spent. This is a great training and quite cheap. After studying this you will know much more about how to dovetail FB in with your other marketing work. Basically, if you are doing other FB work, you can include FB without much extra work. I made a start myself in 2011: I will be finishing that in 2012, at http://facebook.com/heymalc.

One thing you learn here is, first, how to set up a business Page (the old “Fan Page”) as opposed to your ordinary profile, and also how to set up a landing page so visitors who have not “liked” you yet have to sign up. This is important stuff.

Personally, I hope during 2012 that Apple will let me post more easily from the iPad and iPhone directly to a FB “Page”, and not just to my profile – which will make posting to the HeyMalc FB page will become so much smoother.

FB Impressions is a great Facebook trainer with plenty of meaty content and great ideas. If you don’t really “get” Facebook for business yet, this is s very good investment.

FB Impressions

Write A Report In A Few Hours

48 Hour Report

Jason Fladlien’s brilliant and insightful system to help anyone produce a report very quickly. Practice this method and you will be producing good, free reports in a few hours – even if you know nothing about the topic. Then, with the ones that prove popular you can, if you like, go back to your notes and bulk the freebie out into a paid-for product.

Voila – the beginnings of a sales funnel!

48 Hour Report

Also, anything cheap by Jason Fladlien is worth getting. ($27-$47 I suggest.) And do you want 30 minutes free coaching from Jason? The expert? You get that free, believe it or not, with a purchase of the 48 Hour Report. He says he is able to offer this because only 1-2% take him up on it! I suggest you put his teaching into practice, then be one of those 1-2% who chat to this brilliant guy and gett valuable feedback for half an hour

I recommend you get this product, and become systematic at producing a free, or a $7, report whenever you need it. What a great skill to have! And he really makes it easy as long as you can string a sentence together. (And if you need a longer ebook? I’d do the planning then farm it out to a good writer for $0.01-$0.03 per written word.)

48 Hour Report

Popovers

Popovers increase conversions *dramatically* when used to make a list. I have four popover products! I went through them all recently, looking at deciding which to use for my “sales funnel” project, and two stood out for me. (A popover is similar to a popup – but you cannot block it.)

The winner, for me, was DHTML Popup. There are two reasons.

Advanced DHTML Popup

First, it allows me complete control of the popover content, so I can use an image – a jpg – to completely fill the popover. I want no sign-up box.

This is useful if you have mixed traffic coming to a site and you want to take them through a questionnaire to ask them which free report they want.

Secondly, DHTML Popover allows you to split test easily. So this is the theory: design a quick 750px x 750px sales jpg of your own, they get someone on Fiverr to do 4 or 5 different (more attractive) versions. Now you can easily split test – with this product – trying different sizes and different designs.

I use it to take traffic from a non-WordPress site of mine to an Optin Funnels questionnaire (see below) which gets people into my health sales funnels on different topics.

Advanced DHTML Popup

The Second Popup Winner

My second popover choice is Popup Domination, because it’s point-and-click (”newbie-proof”), and the popovers produced are immediately elegant.

Popup Domination

You do need to install this one on your server but, having done it four times now myself, it is easy (the fourth time lol). If you have trouble, let me know, or get someone on Fiverr to do it.

Popup Domination produces very attractive popovers. Once you see one, you will recognise it on other sites: the popovers it produces are very distinctive and quite unique.

Popup Domination

Optin Funnels

(Currently unavailable – but I am expecting a relaunch. Will let you know when it re-emerges. Alternatively, try to buy a copy – eg post on Warror to see if anyone has got one to sell, or email Rob Jones and ask him about a relaunch. In fact, I will do that too. )

Bear with me on this one – it’s a great product, but you have to get your head around it.

Optin Funnels is great when you have traffic to a site with mixed interests. You create a quick free report for each different interest, (see 48-Hour Report above), then use Optin Funnels to take folks through a questionnaire until they choose the report they are interested in.

This is a simple-to-use WordPress plugin which gives you very high conversion rates. It converts well because people are getting exactly what they want.

Very nice – and no-one else is doing it. Rob Jones reckons he gets 25-50% sign up rates, which is stunning.

(Pulled from Warrior. When he launches it from Clickbank or wherever I will add the link. I told you to buy it when it was available! )

OptimizePress

Even if you have a product of your own, making a *sales page* is not too easy. Then you might want to make a *squeeze page* – to squeeze someone’s email address out of them – and that can be a bit tricky too. If you are using WordPress you then get loads of distracting links all over the page – fatal as customers just leave the page.

Enter the unique, and universally admired:

OptimizePress

Put OptimizePress on a dedicated WordPress blog. It is a special “theme” which you install. Thereafter, you can create a sales page or a squeeze page in a few minutes. For example, I create all my health sales pages/squeeze pages on a domain I bought called http://stunninghealth.com. I can either host pages on that domain, or I can choose to create them in OptimizePress and copy and paste them elsewhere. It’s brilliant.

This is a very, very elegant solution for producing standard Internet marketing pages – sales pages, squeeze pages, etc. There is NOTHING like it in the market. It is a genuine boon to any Internet marketer who wants to sell something – anything!

This is good looking and well-designed by a man (a designer) who was making fair money creating these type of pages as one-offs for big marketers, then – seeing what worked – he decided to make a point-and-click system of the methods he had seen working best.

OptimizePress is a “must have”, if you want to create one or two sales pages or squeeze pages (or more) in the next 6 months. Gorgeous software.

OptimizePress

Linking To Affiliate Products In WordPress

I have not linked to that many affiliate products on HeyMalc because of lack of time, really. By the time I have written a blog post, written an email to tell members about it; putting in affiliate links to products I may have mentioned easily gets overlooked.

The thing is that although I would make good commission in the medium term if the mighty Google picks up on a post: I wouldn’t short term so I don’t prioritize it.

Ninja Affiliate

But, say you had a WordPress plugin which intelligently took keywords you told it about and automatically added your affiliate links for you?

That is what MaxBlogPress Affiliate Ninja does for you. And I DO mean “intelligent”. Very much so. Also it is elegant.

Ninja Affiliate

Example: I put in the settings that my affiliate link is http://xxx.com/abcde, and the words I want to substitute for are, in this case, “affiliate ninja”, and “affiliate marketing”. Now, whenever it find those words in a post, links will be inserted on autopilot. Very neat indeed.

There are many other options including limiting the number of times in a post, and tracking from where you are getting your traffic to that page (though subIDs).

If you are selling affiliate products from a self-hosted WordPress blog, I strongly recommend this time saving plugin, which will put more links in than you would have time to do. I like it a lot.

Ninja Affiliate

Build Adsense Sites Super-Fast – and Get Traffic Super-Fast Too

As you may know, I like SYSTEMS which take you from start-to-finish – the “finish” being “making money”!

Ultimate Adsense Site Blueprint

This is one of those products. I particularly like how he gets traffic. A lovely method which gets you to rely on outsourcing – which can be very cheap. This guy is not a “guru” by any stretch of the imagination: but his product has the ring of truth and it is pretty easy to get it working. Like it a lot.

Oh – it’s another cheap one!

Ultimate Adsense Site Blueprint

EVERYTHING You need to Know About Videos

Easy Video Formula is one of my favourite products this year which taught me a TON about video formats and making videos. This is the sort of product which gives Warrior Special Offers a great name. There are more than 40 very high quality videos in the product – about making high quality videos!

Easy Video Formula

There are several presenters, which makes things more interesting, covering every aspect of filming, from taking videos of your screen, to scripting, to picture-in-picture , about the different film formats and when to use them (wmv, mp4, avi, etc), about how to take videos outside: right down to how to use video in your sales pages.

This is a comprehensive course which is super-educational. Highly recommended. Oh – it’s also ridiculously cheap. Grab it if you can – I am surprised it is still there (I bought it in July 2011 and I would have taken money that it would have been taken down within a couple of months.)

This is one to buy and watch at leisure – whenever you have some “dead” time. (Keep that iPod or smartphone with you at all times…)

Easy Video Formula

Finding “Aged” Domains

This is definitely one to use if you are churning out sites – say, Adsense sites. Aged Domains get you ranked faster. This is because Google already trusts you if you have a domain that is a year or two old, as opposed to a brand new one – which they are going to wonder: “Is this a spammer’s site?

Aged Domains? In other words, domains others have used before, then let the registration lapse – they don’t want to, or cannot afford to, renew the registration. So the domain is for sale – you can pick it up, normally at the usual domain registration price – $8 or so per domain, for a .com for example.

The thing with Register Compass is that it will let you search all the domains which are currently available and find the one you want. Then simply go off to your usual domain registrar, and buy it. (I use Webmaster7 usually.)

It is a monthly fee, but if you know you need a load of domain, then do them in the same month, then cancel. Next time you need domains, sign up again.

This service is nice to use, and gives you the information you need for buying aged domains.

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McDonald’s Twitter Slipup with #McDStories

by Malc on January 25, 2012

Someone at MacDonald’s must have said: “I know – we’ll do a MacDonald’s Twitter Campaign!”

Well, they wish they hadn’t.

Twitter have started accepting “promoted tweets” in an effort to monetize their massive user base.

MacDonald’s idea was to create a positive Twitterstream by encouraging people to tweet good stories about them using the hashtag #McDStories.

Of course, when anyone filtered tweets by “#McDStories”, they’d see every tweet using that hashtag. Unfortunately for MacDonald’s the tweets were overwhelmingly derogatory; people were tweeting about getting food poisoning, or tweeting their concerns about obesity and animal or employee welfare.

Whoops! MacDonal’d pulling the whole idea within hours.

Similar backlashes have been felt by other advertisers in addition to MacDonald’s. These include the fast food outlet “Wendy’s” and also Qantas, the Australian airline, whose campaign in late 2011 unfortunately coincided with it grounding its fleet because of strike action.Tweets were certainly not complimentary.

MacDonald’s And Twitter

Clearly, you have to be very careful when making consumer feedback so transparent – and so public. It’s easy to get exactly what you didn’t ask for!

I suspect MacDonald’s won’t be using Twitter for advertising again – at least for a while.

Not lovin’ it: McDonald’s eats humble pie after Twitter backlash (independent.co.uk)
Not Lovin’ It: Twitter Users in Revolt Over McDonald’s Promotion [VIDEO] (mashable.com)
McDonald’s learns a social media marketing lesson the hard way (newmediaandmarketing.com)

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My Top Internet Marketing Recommendations Of 2011 – Part 1

by Malc on January 23, 2012

Make Money Nestegg

Media Buys are one strategy that springs to mind instantly when I think of what went well in 2011. But before I tell you about those… here is bit of an overview of the best of 2011.

I am a bit of a “perpetual student”. I learned loads of new strategies in 2011 in addition to “media buys“. I bought dozens of products – mostly Warrior Special Offers – and many of them were excellent.

Some of these strategies and products are in the: “Wow, I can use that now!”, category, and others are more: “Wow that will be really useful later!”

Here are some of my favourites.

My Favourite Strategies

1. The Sales Funnel

I know I have whetted your appetite for media buys, which I will get on to soon, but sales funnels are so important they have to come first. Looking back over 2011, I think this really clicked into place for me during the course of the year. And I saw how I could link the sales funnel system with my own affiliates to create a powerful system.

By “Sales Funnel”, I mean: 1. Sell a quality free product; 2. upsell to high quality cheap product ($7?): then 3. upsell to an even better quality and more expensive product ($27/$37 or, preferably, a monthly recurring generally referred to as “continuity”). The thing with this “funnel” is, once set up and tweaked to convert well, you just pour visitors in the front end and the rest is on auto-pilot.

And – your affiliates can do exactly the same. This is a win-win which I have referred to before; create good quality products in the funnel, make affiliates happy with good commissions and the “auto-pilot juices” low for everyone.

Once you have a good sales funnel you are made. You can get traffic not only from affiliates, but from JV partners (including Adswaps), and also Media Buys – another HeyMalc recommendation (see later). (If you don’t understand any of this – believe me, it’s good!)

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Get To Google Number 1 In Ten Minutes

by Malc on January 13, 2012

You can get to position 1 in Google in ten minutes work. Yes – you can: because I did it last Monday.

I was in a hurry, so I went “quick and dirty”. Which I am glad I did, as it gave me new respect for my old friend Fiverr.

Basically I had made a flowchart of Chris Freville’s new product Limitless Profits. So that people could find it, I wanted to get back links to my site, and to my relevant post, so that I’d have a chance of coming up in Google’s top 10.

I had bought a WSO a few months ago (Warrior Special Offer) while ago I who did all his backlinking using Fiverr – carrying out multiple backlinking Fiverr “gigs” for each project.

So, instead of spending an hour or two setting up an SENuke X project, I headed over to Fiverr, found a dozen people who are doing backlinking five dollars, chose who I thought were about the best two, and gave them the gig.

The Google Results

Monday – I was not even indexed by Google for that post.

Tuesday – I was number 35.

Wednesday – I was number one – in Google.com as well as Google.co.uk (I live in the UK).

Does this work every time?

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Limitless Profits – Chris Freville

January 8, 2012

Limitless Profits Support can be obtained if you join HeyMalc free membership (on the right) and put in a comment at the bottom of this page. You will also receive a comprehensive flowchart of the Limitless Profits workflow once you have joined. (NB I am not the support desk! But I will help you to [...]

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Nanacast – Affiliate Tracking Second To None

December 27, 2011

One reason I like Nanacast to manage affiliates is that it is so much better than Clickbank. Clickbank has its advantages: but the truth is that many affiliates who send leads to ClickBank do NOT get their commissions. James Schramko recently said that of the traffic sent to one of his offers, only a third [...]

2 comments Read the full article →

Make Money With Affiliate Marketing

December 22, 2011

How to make money with affiliateA person who sells someone else’s product and is paid a commission. There are ‘marketplaces’ where you can find thousands of these offers in any nicheA small area of interest at which you pitch you site or your offers. The porn, gambling and weight loss niches are huge: Internet marketing [...]

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HeyMalc “Internet Money At Last” – Early Summary

December 22, 2011

The HeyMalc Internet Money At Last System which you may have read about in this post will be developed in early 2012. Here are a couple of videos which show a good idea of what the system will be like. The first shows the basics of the system, and how it will benefit us both. [...]

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HeyMalc “Internet Money At Last” System

December 22, 2011

The HeyMalc Internet Money At Last System is firmly on the drawing board now. It is aimed at Internet marketers who have only made peanuts – or maybe less than that: and who want a reliable and simple system to start them earning money, slowly building, until it is a decent and reliable amount each [...]

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Why I Like Nanacast Membership System

December 22, 2011

Two videos here reinforcing why I like the Nanacast membership system. They feature Nana developer Josh talking to James Schramko who uses Nana as the centre of his “super-affiliateA person who sells someone else’s product and is paid a commission. There are ‘marketplaces’ where you can find thousands of these offers in any nicheA small [...]

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← Previous Entries

How d'ya Do That?

My Top Internet Marketing Recommendations Of 2011 – Part 2

My Favourite Products of 2011

Response Dynamite

Testing Dynamite

FB Impressions

Write A Report In A Few Hours

Popovers

The Second Popup Winner

Optin Funnels

OptimizePress

Linking To Affiliate Products In WordPress

Ninja Affiliate

Ultimate Adsense Site Blueprint

EVERYTHING You need to Know About Videos

Finding “Aged” Domains

McDonald’s Twitter Slipup with #McDStories

MacDonald’s And Twitter

My Top Internet Marketing Recommendations Of 2011 – Part 1

My Favourite Strategies

1. The Sales Funnel

Get To Google Number 1 In Ten Minutes

The Google Results

Limitless Profits – Chris Freville

Nanacast – Affiliate Tracking Second To None

Make Money With Affiliate Marketing

HeyMalc “Internet Money At Last” System

Why I Like Nanacast Membership System

I have to disclose…

Featured Posts

Recent Posts

Categories

How d'ya Do That?

My Favourite Products of 2011

Response Dynamite

Testing Dynamite

FB Impressions

Write A Report In A Few Hours

Popovers

The Second Popup Winner

Optin Funnels

OptimizePress

Ultimate Adsense Site Blueprint

EVERYTHING You need to Know About Videos

Finding “Aged” Domains

MacDonald’s And Twitter

Related articles

My Favourite Strategies

1. The Sales FunnelA multistep sales process, usually where you exchange a free report for an email address, then try to upsell to a cheap product, then upsell to more expensive products. Once set up these can run on auto-pilot once you get people into the funnel.

The Google Results

HeyMalc

I have to disclose…

Featured Posts

Recent Posts

Categories

Tags

1. The Sales Funnel